In my earlier post about target personas for farmers markets, I described the following three groups:
- Serious Market Shoppers (primary)
- Family Fun Shoppers (primary)
- Occasional Visitors (primary)
If you want to design a fully functional website for a local farmers market (in my example, I use Seattle as the city of choice), I identified the following additional personas:
- Vendors (primary)
- Producers like Farmers, Bakeries, Brewers, Street Food Vendors, etc.
- Artists like musicians, painters, etc.
- Donors (secondary)
- Volunteers (secondary)
- Job Seekers (tertiary)
To illustrate what is on people’s mind when it comes to farmers markets, I created a few quick mind maps. They reflect the primary personas’ attraction to farmers markets. I used the online tool MindMeister to create these and was very pleasantly surprised by the elegant diagrams I was able to create with their free version.
Serious shoppers mind map
Family Fun shoppers mind map
Vendors mind map
Next, I went ahead and created a content map for the site, simply thinking about the types of content that need to be exposed, and less about the actual structure of the site.
That content map gave me a good starting point for a draft site map.
And as the final step in this edition, I hand sketched a few scenario flows for my serious shopper and my vendor personas.
Next week I will create an initial version of my farmers market site with Adobe Muse, my favorite prototyping tool for websites.